Job Title: Marketing and Fundraising Lead
Location: The Cellar Trust, The Old School, Farfield Road, Shipley, BD18 4QP
Responsible to: Director of Operations
Hours of work: 37.5 hours per week Monday – Friday.
Salary: £24,635 – £28,635 per annum
Contract: Permanent
Holiday allowance: 25 days per year plus bank holidays
Informal enquiries: Helen Horsman, 01274 586474 or
Applications to: Jayne Allen (HR Administration)
Closing Date: Midnight 21st February 2021
Interview Date: w/c 1st March 2021


The Cellar Trust is passionate about ensuring a diverse and inclusive workforce and environment. We welcome applications from all sections of the community, particularly BAME and LGBTQ communities who are underrepresented within the organisation.

We are a Disability Confident employer, and offer a guaranteed interview to candidates with a disability who meet all the essential criteria in the person specification. If you would like to request a guaranteed interview because of a disability, or you would require any reasonable adjustments at the interview stage of the recruitment process, please specify this in your application.

Please note that CVs will not be accepted and applicants must use the Experience section of the application form to state how they meet all of the essential criteria in the person specification. 

The application form and related forms can be found on our website: 

Alternatively, you can download all the forms here. 

If you would like a copy of the application form and related documents in another format, such as a paper copy, please contact Jayne Allen ( For this particular role, please complete the Basic Criminal Convictions Disclosure Form.

Only applicants invited to interview will be informed – if you have not been contacted within two weeks of the closing date then you have not been shortlisted. Feedback will only be given to applicants who are unsuccessful at the interview stage. The successful candidate will be required to undertake a Disclosure and Barring Service (DBS) check.

Job Purpose

As Marketing and Fundraising lead you’ll have the opportunity to create and deliver integrated campaigns to promote our much needed work and services, whilst also helping to raise vital funds. You’ll also get the chance to raise awareness of issues related to health inequalities across the district and their impact on our communities.

You’ll work with colleagues, partner organisations and donors to build engaging relationships that support our wider strategy and community fundraising aims.

You’ll need to be innovative and creative with the ability to engage with people at all levels. Working for a charity means multi-tasking and sometimes working on projects outside of your specific role. 

We’re looking for someone who’s full of ideas with a strong track record of delivering meaningful campaigns that deliver results. You’ll need to be highly motivated and proactive, well organised and confident with the ability to work on your own initiative, as well as part of a passionate and talented team.

Job Location – COVID-19

Our locations are currently closed and our staff are working from home with most services and functions continuing as normal. We are unclear at this stage when we will be able to resume normal operations and have staff on site. Therefore, it is likely you will be required to work from home for the start of your contract. This will include having a virtual induction and training via telephone, email and video calls. We will work towards getting our staff back into the office as soon as we can, however, we cannot predict when that will be. Therefore, you will need to have a suitable space to work at home, with access to the internet and the ability to make confidential calls and attend virtual meetings. You will be provided with all equipment necessary to do this.


  • Responsible to the Director of Operations
  • Line management responsibility

Key responsibilities

  • Act as our brand guardian, ensuring our image and tone of voice reflect the core values
  • Develop and implement marketing and fundraising strategies to engage key stakeholders, support our wider strategy and showcase our work
  • Manage and coordinate activities across all communication channels including PR, supporter engagement, digital, social media, campaigns and publications
  • Plan and organise imaginative activities and events to raise awareness and generate funds
  • Develop and maintain opportunities and high-level relationships to raise our profile within the district, charity, corporate and mental health arena
  • Develop and maintain relationships with existing donors and supporters and inspire new supporters to raise funds for us through talks, events and campaigns
  • Work closely with colleagues to link in with our corporate offer as a way to develop new and existing relationships with local organisations
  • Utilise existing design templates and work with external agencies, to design and deliver communication materials
  • Write engaging copy, reflecting our tone of voice, tailored to a range of stakeholders
  • Support colleagues with advice, training and resources to ensure our messages are delivered consistently and effectively
  • Lead on the development of our website, generating content and continually improving its functionality, maximising its potential and performance
  • Work with digital partners and colleagues to develop our digital offer for clients
  • Manage all social media channels, creating, sourcing and sharing engaging content to maintain our relationship with, and grow, our followers and supporters
  • Support colleagues to develop an internal communications strategy and build a strong employer brand
  • Recruit, organise and manage volunteers to carry out fundraising activities on our behalf in the community
  • Utilise an appropriate CRM system to manage and record donor activity and contact preferences
  • Track all fundraising activities to ensure supporters are recognised and to inform future planning, decision making and focus of activity
  • Work with the Finance Lead to ensure that opportunities to realise gift aid income are maximised
  • Work with the Director of Operations and Finance Lead to prepare and monitor the fundraising budget, including development and monitoring of fundraising KPIs – to be reported to the Leadership Meeting, and Board of Trustees
  • Keep abreast of developments in legislation and regulatory control relating to fundraising and communications, ensuring that all activity is conducted in line with these and with the Code of Fundraising Practice
  • Keep up to date on communications best practice, particularly with regards to changes in innovation to ensure we remain relevant and explore new communications opportunities
  • Analyse and report on all aspects of communications to allow for informed decision making and a targeted approach to marketing and communications activity
  • Act as an ambassador for The Cellar Trust attending external events as required.
  • To work occasional unsociable hours (evenings and weekends) as required to run events etc.
  • To undertake other tasks appropriate to the grade as decided by your Line Manager

Person specification

All aspects of the person specification will be assessed through the application form with additional questions at the interview stage. Please ensure that all of the criteria are addressed in your personal statement with examples/evidence for each aspect of the role.

SKILLS AND EXPERIENCEEducated to degree level.Related degree in marketing or fundraising.
Experience in a related role with the ability to plan and deliver an effective marketing or fundraising strategy.Experience in both marketing or fundraising roles.
A proven track record of an imaginative approach to generating increased leads/income against targets.Experience of developing a fundraising strategy and setting up and managing new fundraising programmes.
Self-starter able to work independently, but also collaboratively as part of a dynamic team
Ability to create and sustain relationships with a diverse group of stakeholders.
Excellent verbal and written communication skills, the ability to negotiate and influence effectively through a variety of and appropriate communication channels.Experience of developing and closing corporate partnerships and donations.
Experience of managing donor stewardship and supporter care.
Ability to manage a number of initiatives simultaneously, with excellent organisational skills and the ability to manage a varied workload.
Excellent IT skills including experience of working with CRM software.
Excellent written skills including the ability to produce written materials to a high standard for internal and external stakeholders.
KNOWLEDGEGood understanding of the links between brand and fundraising in a charity.
Knowledge of data protection legislation and fundraising code of practice.
Knowledge and understanding of The Cellar Trust and its services.Knowledge of the mental health sector.
Knowledge of the charity sector including the current challenges.
Understanding of customer journeys.Knowledge of tracking customer journeys to inform future planning.
PERSONAL ATTRIBUTESAbility to work within and actively promote The Cellar Trust values.
High degree of flexibility and ‘can do’ approach to problem solving.
Creative and proactive approach.
Confident in developing and maintaining relationships with external partners.
Resourceful; able to use limited resources to best effect.
Strong commitment to working collaboratively as part of a team including being prepared to work collectively on organisational tasks outside of immediate job description.
Ability to combine taking a strategic view, with a practical, hands-on approach to getting things done.
Ability to reflect and personal commitment to ongoing learning and development.
OTHERAbility to work occasional evenings and weekends to attend or support key events.Driver and access to a car.