Privacy policy

Your privacy is very important to The Cellar Trust and we are committed to letting you know how we use your personal information and to making only responsible use of your data. We will NEVER give out or sell the information we have to a 3rd party unless we have permission to do so or are required to by law.

References to “we”, “us” or “our” in this privacy policy are references to The Cellar Trust, a company limited by guarantee registered in England and Wales, registered company number: 2304802; and a charity registered in England and Wales, registered charity number: 701982.

What we collect

The information we collect is simply to understand your needs and provide you with a better service. We may collect the following information (only if you sign up as a registered user or when filling out a form on our site):

  • name and contact information including email address and physical address and telephone number
  • other demographic information such as preferences and interests
  • other information relevant to customer surveys and/or offers.

You can request details of personal information which we hold about you under the Data Protection Act 1998. If you would like us to correct or update any information, or if you would like information deleted from our records, then please email us at

How we use this information

Your personal information will only be used to process your requests, to provide you with our services and products, and to provide you with information relating to other services and products that we think you may be interested in. We may also use the information to improve our products and services. From time to time we will send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided (you may unsubscribe at any time and you’ll find instructions on how to do so at the bottom of every e-newsletter).

Occasionally we may use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We will take reasonable precautions to prevent the loss, misuse or alteration of information you give us. Communications in connection with this service may be sent by email. For ease of use and compatibility, communications (other than payments where applicable) will not be sent in an encrypted form unless you require it and provide the certification to enable us to communicate with you in that way. E-mail unless encrypted is not a fully secure means of communication. Whilst we endeavour to keep our systems and communications protected against viruses and other harmful effects we cannot bear responsibility for all communications being virus-free.


We use cookies on our website. A cookie is a small file which asks permission to be placed on your computer’s hard drive and it helps us to recognise and track users in order to provide them with a better online experience. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies mean that websites respond to you as an individual and can adapt to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to user’s needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Cookies help us provide you with a better website because we can monitor which pages you find useful and which you do not. Don’t worry, a cookie will never give us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you want to.

Links to other websites

Our website may contain links to other websites. If you click on these links you will leave our site. Once you have used these links to leave our site, you should note that we do not have any control over external websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting these other sites and they are not governed by this privacy statement. You should exercise caution and look at the privacy statement on the website you are visiting.

Other information
This privacy policy may be updated from time to time, so please check it periodically. Please read our privacy policy in conjunction with our website’s terms and conditions.