We are a dedicated and diverse team of experienced professionals united by a shared passion for improving mental health within our community.
Senior Leadership Team
Kim has been the CEO since November 2014. Before moving into the Voluntary and Community Sector (VCS), she worked in organisational development, employee wellbeing and communications roles within the public sector. Kim has an MSc in Leadership and is an Institute of Leadership and Management qualified coach.
She is passionate about the role of charities and was recently appointed as the VCSE representative on the West Yorkshire Partnership Integrated Care Board (ICB) and Senior Responsible Officer for the Harnessing the Power of Communities programme.
Until March 2022 she was the Chair of the Bradford District VCS Assembly, and member of the Bradford District Wellbeing Board, Wellbeing Executive and Integrated Care Board. She is also a member of the NHS England Adult Mental Health Steering Group and Senior Responsible Officer for Suicide Prevention for the West Yorkshire ICS.
Kim was awarded an MBE for Services to Mental Health in 2022.
Director of Service and Deputy CEO
Heather has worked in mental health since 2006 where she started as a Support Worker for a local charity, where she worked nights. In 2009 Heather joined The Cellar Trust (then Cellar Project) as an Employment Worker. Over the years Heather has done various roles within the Cellar Trust and says “Working at the Cellar Trust I found a place where I am believed in and given a chance. It really has been amazing! Colleagues are supportive of one another and it really is a great place to work. After over a decade I am still growing and learning every day. I’m reluctant to call it a job because I love it so much!”
Heather has a husband, and 2 daughters; one of whom is of the four-legged furry variety. She enjoys spending time with her family, going for walks and going to church with them on a Sunday as well as taking time out for swimming.
Director of Service
Linda qualified as a Registered Mental Health Nurse in 1980, graduating to a ward sister role within 18 months due to her hard work and dedication. She has had key roles in resettlement, rehabilitation and recovery of people with complex mental health problems, and later moved into, managing a wide variety of mental health services in Bradford and District Care Trust at senior level.
Whilst working for Bradford CCG Linda set up the first Improving Access to Psychological Therapy services in West Yorkshire and has extensive experience of IAPT implementation and provision. She now has the pleasure of working as Head of Client Services at the Cellar Trust, which has gone from strength to strength in its excellent provision of mental health services. And she loves it.
Director of Operations
Helen is a natural organiser and oversees all non-client facing services including HR, communications, fundraising and estates. Helen also oversees the running of our community cafe, helping to develop cake recipes and tasty sandwich fillings. Prior to joining the Cellar Trust, Helen worked for some well known Yorkshire based companies before running her own hospitality business for many years. Helen is passionate about working for a charity, mental health and wellbeing and our local area.
When not in work Helen enjoys being outdoors and can often be found heading off in her camper van with her dog and children, either to seek out waterfalls or to paddle on calmer waters.
Director of Finance
Michael qualified as Chartered accountant in 1994 and tax advisor in 1997.
Having spent a number of years in private practice advising a number of smaller and medium sized business in the.
He joined The Cellar Trust in September 2021 and is responsible for all aspects of the finance department of the organisation.
Heads of Service
Head of Service (Community)
From an education focused background, Michelle has a BA Honors in Early Childhood Studies and has over a decade of successful experience in employee management. She is a qualified as an NVQ Trainer and Assessor working across Bradford and has, more recently, worked with young adults with Autism Spectrum Disorder. Michelle has a diploma in Mindfulness and is a strong believer in the power of positive thinking in the workplace.
When not at work she enjoys golfing, surfing, paddle boarding and discovering Europe in her motorhome.
Head of Service (Peer Support)
David Grant-Roberts has a BA Hons in History and joined The Cellar Trust in 2019 having previously had a background in marketing/leadership and having run his own successful SME for 12 years. David is a trained counsellor, with a Level 3 in Counselling Skills and a Diploma Level 4 in Counselling and CBT. Having managed the Haven Crisis Service for 2 years, he is now working as Head of Service (Peer Support), taking operational management across the organisation for all things related to peer support.
He has 2 sons and 2 puppies and is a huge fan of Newcastle United FC.
Head of Psychological Therapies
Laura joined The Cellar Trust following the merger with AWC Counselling in July 2022. She has a MSc Psychotherapy.
Laura’s career has included working with Parental Substance Misuse (2002 – 2009) where she was instrumental in the development and delivery of a new children’s centre project working therapeutically in communities with parental substance misusers. In her role as Emotional Health Team Leader (2009 – 2017) she developed and managed a team of 10 specialist Infant Mental health and substance misuse practitioners to deliver early intervention therapeutic treatment for families adversely affected by substance misuse, mental health and complex issue.
Laura has been the Operations and Clinical Director for AWC Counselling since 2018 and is also the Chair of the Bradford District and Craven Counselling Collaborative.
Safe Spaces Service Lead
Since October 2021, Noreen draws upon her 17-year career as a teacher and middle leader working both within secondary education to lead the Community Engagement team and Peer Support Groups at The Cellar Trust. Noreen feels very passionately about the unspoken struggles of mental health and wants people throughout the district to benefit from using these services.
When not at work Noreen enjoys spending time with her family, baking cakes, photography and anything else that allows her to get creative! She also loves being outdoors and finding new and interesting walking routes.
Joanne has a BA Hons in Psychology and Criminology and a background in retail management, with over eight years experience. Before joining The Cellar Trust she worked as a manager for a large retailer.
Her role includes developing clients who work within our charity shop with skills and experience needed to work within a retail environment.
Joanne’s spare time is taken up by Rocco, her six-year-old Sharpei who loves chasing anything that moves.
Pathways to Employment Lead
Greg is an experienced training facilitator and qualified youth and community development worker with a professional background developing and delivering personal development focussed programmes. Before moving to the Training team, he was a Senior Employment Specialist on the Pathways to Employment team and previously worked as a Prince’s Trust team leader in Bradford prior to joining The Cellar Trust.
HR and Projects Lead
Polly Mellor started working at The Cellar Trust in January 2018 in the role of HR and Projects Officer and is now the HR and Projects taking a lead role in streamlining and developing the organisation’s HR strategy and our policies and procedures as well as supporting all aspects of HR. Polly also leads on a range of organisational projects including implementation of GDPR and manages the Volunteer Coordination function.
Polly is passionate about the VCS and the people it supports having worked in the third sector, in Manchester and Bradford for over 15 years in various support and organisational development roles.
Morena joined The Cellar Trust in September 2021 as Finance Officer.
Morena has an exciting background as before she got into admin and finance, she worked as a day manager in a pub in Switzerland. She took a college course in business admin to help her deal with the back office. When the management company found out they offered her a place with them as purchase ledger & HR.
After moving to the UK Morena worked in the Accounts team for a children’s charity. And with that, she says “I’ve been getting deeper into the finance department with every job since.”
Shipley Towns Programme Lead
Burnie, as he is known, spent the first 10 years of his career at Yorkshire Water managing teams of people operating at the front end of customer services. He then joined Leeds City Council, moved into project and programme management and progressed to a senior leadership position, successfully delivering three major, multi-million-pound ICT enabled business transformation programmes. After leaving the council he worked for a number of private and public sector organisations, specialising in the design and delivery of large-scale information technology and business change programmes.
Burnie is APMP & MSP qualified and is a Prince2 & Change Management Practitioner. He enjoys playing golf and socialising with friends and family but spends most of his spare time as Dad’s taxi for his teenage daughter.
Marketing and Fundraising Lead
Claire joined the organisation in April 2021 bringing with her extensive experience of marketing in large regional organisations. She has a background in utilities and regional development as well as experience of working with the voluntary and community sector. She’s passionate about marketing for a purpose. Her role at The Cellar Trust involves promoting our mental health services and fundraising campaigns across all our channels. Claire is a mum to two daughters and a dog.
And a little known fact – she was once a chocolatier!
Office & Premises Lead
Melissa joined The Cellar Trust in July 2021 and her role is to manage the maintenance and upkeep of the building and equipment. This includes heading up the cafe we have on site, as well as the grounds and reception area.
Melissa has a wealth of product and project management experience with over 7 years working with retailers such as Waitrose, WH Smiths and Boots.
She teaches swimming at the local pool, she is an extreme lover of penguins and describes herself as “a bit of an amateur dramatics queen.”